Navigating your COVID-19 response


COVID-19 is presenting major challenges to people and organizations around the world. As governments consider the new rules and policies needed to protect their citizens, business leaders are also managing the crisis on behalf of their employees, customers, and stakeholders.

They are confronting immediate concerns, taking steps to ensure people’s physical and emotional well-being and their organization’s ability to weather unprecedented levels of uncertainty. In a PwC survey of CFOs conducted during the week of March 9, more than half said the outbreak could have a significant impact on their business operations (54 percent) and decrease their revenue or profit (58 percent). Business leaders are also preparing for the new normal, by considering the capabilities they’ll need in order to emerge stronger on the other side.

We know that many companies have worked on contingency plans during the last few years, to be prepared for various types of geopolitical or environmental threats. They are implementing these plans as the coronavirus pandemic unfolds and considering how to enhance and adapt them. Such decisions are happening on a continual basis, as new information shapes and reshapes our collective conscience. Given the magnitude of this evolving situation, PwC’s team of specialists has collaborated to create an online assessment that can help leaders understand the potential impact to their business and gauge their readiness and response.

PwC’s COVID-19…

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